Cindy Lo, a new independent meeting planner in Austin says, “I’ve seen quite a bit in the 14 months I’ve been in the business. One of the things I’ve noticed is that my clients sometimes don’t seem to realize that I don’t for just one customer. If they think theirs is the only event, it’s challenging.”

Lo worked corporately, although not as a meeting planner. But, she says, “I was reliable and the people planning meetings often asked me to help out, which I would, and I now have 20 years of experience.” Upon deciding to become and independent planner, “a lot of people discouraged me at first,” she says.

Red Velvet Events, named after the red velvet cake, one of Lo’s favorite desserts, is in tune with the events and theming that are her trademarks. “I am really involved with Meeting Professionals International and the ISES in Austin (a special events group); I’m here to stay.”

Her message to those who are considering meeting planning careers: “It is possible for someone who wasn’t doing it previously, or at least with an ‘official’ title, to do this.” She often explains to people who attempt to coordinate meetings for their companies, that there are deadlines, communications, legal and emergency plan issues that need to be addressed.

Lo says her biggest competitor is the administrative assistant in a company with approximately 20 employees, who may feel a meeting planner is not necessary. “My being there prevents meeting mistakes,” she asserts.