Every event professional at Red Velvet Events is an invaluable part of a dynamic team. In our “An Event-Ful Conversation” blog series, you’ll get to know these amazing people a little better. Learn how they got into this fast-paced industry, how they manage mega-level multitasking and what special skills they bring to the table to help RVE Outplan. Outplay. Outparty!
Q) Everyone has that aha! moment in their life when they figure out what they really wanted to do as a career. What was the first sign that you were meant for the events and meeting industry?
A) I hate to say it, but I don’t know if there was really an “aha” moment! And I don’t necessarily even think of myself as someone who pursues events for the sake of events. But I am attuned to telling stories about inspiration and aspiration, and to creating spaces for people to share culture and ideas, whether those flow from a company’s marketing or HR department, or a niche interest that deserves greater exposure. I’d done this previously across experiences in advertising post-production, independent hospitality, and brand development, and along the way I often found myself present when someone was needed to take on event-related projects. It was definitely a right-place, right-time type of thing, and to have been able to say “yes” to these opportunities during a time when the events world had begun to incorporate a lot of the creative input and service quality that I was already interested and invested in – design, cuisine, art, digital media, hospitality – was an unexpected gift. I feel lucky to be a part of an industry that today has almost zero creative boundaries and where the standards and capabilities of shared experience are rising every day.
Q) How did you learn about Red Velvet Events?
A) We were interested in moving our family to Austin from LA, and it was almost immediately clear as I began to look for opportunities here that RVE was among the best and most creative companies to work for, both within our industry and within Austin. I feel very lucky that my family are able to make the move we’ve been working toward with this opportunity to be a part of such a talented and growing team!
Q) RVE’s love for Austin is well known. What’s your very favorite thing about Austin?
A) I love that we can take our kids to eat some amazing local or international food, take a walk through a wooded, low-key neighborhood, then visit the lake or Barton Springs, all within a couple of hours. There are so many different activities within close proximity of one another, and so many of them are kid-friendly, or at least kid-tolerated, open early, close late… there’s always a way to feel great about living here.
Q) Nothing’s perfect – not even our beloved city. If money and time were no object, what’s the one thing you would change about Austin?
A) Flash floods? Does that sound like a new-to-town, political answer? If you thought I was going to say scorpions, the humidity, or flying anything, you were mistaken, I actually enjoy all of that.
Seriously, though, I agree with my teammate Chris Tyre’s assessment that this city needs a better commuter rail system!
Q) Everyone says they’re detail oriented. But what secret trait about you really demonstrates your commitment to order and details? (for example, do you separate cold and non-cold items before you check out at the grocery store, or do you color code your socks?)
A) First, the “secret” part: I actually like a little chaos in my personal life… I don’t separate cold and non-cold at the grocery store unless there’s clear risk in keeping them together. Among my socks, “do what thou wilt” is the law.
But when it comes down to business, both personal and professional, I have a habit of creating order before attacking a goal. I find confidence by visually organizing a task, a recipe, a conversation, or whatever is ahead of me in my mind, on an excel sheet, or on a series of note cards. It’s not a matter of planning, because, as we all know, most things don’t go exactly as planned. It’s a matter of being able to know what info and resources are at my disposal, and to foresee potential challenges and creative opportunities. It often re-informs my natural approach to action and allows me to incorporate some spontaneity once I’m off and running.