If you’re worried about where to start with planning a major corporate event or activation, don’t worry — we’ve got lots of treats for you in this blog post, with no tricks!
Treat 1: Where to Start
Let’s say you have to plan a corporate meeting or event, but you don’t even know where to start. All you know is that you want to partner with a company to make sure the event goes off without a hitch.
The first and most important thing to keep in mind is to do your research. Event professionals aren’t licensed, so it’s a field with a low barrier to entry – but a high barrier for achieving success. Sure, you can find companies through Google or see their work through Instagram; but that doesn’t always reveal if they’re trustworthy or qualified to handle your event needs.
One way to get a good high-level look at an event planning company’s reputation is to see if you have connections with the owner and/or executive team on LinkedIn. Tap into your network. What have your connections heard about them or know about their work and reputation?
Another strategy is to see how active the company is in their own industry. For example, Red Velvet Events has won multiple international awards and is an active member of several professional boards, including International Live Events Association (ILEA), Meeting Professionals International (MPI), Association of Destination Management Executives International (ADMEI), and many more. This is because we truly care about our industry and want to further it along and make sure it’s always improving and being the best it can be.
Treat 2: Evaluating Your Options
Once you’ve narrowed down your choices to a handful of companies, it’s time to dig a little deeper.
Your next step should be to contact the company directly and ask for references. Request references who held events similar to yours in size and scope. See what the references say about their work with the company. Ask how the company handled things that went wrong and if their communication was effective. And does their company culture match yours, especially when a mistake has been identified?
After that, take a holistic approach on evaluating your remaining options. Which company stands out as the strongest in terms of references, reputation, referrals, clients, awards, and any other areas that are important to you and your company’s mission?
At this point, it may be tempting to take a shortcut and just go with the biggest and most established company you can find. Even though Red Velvet Events has been an industry leader for 17 years, we would discourage you from taking this shortcut. Successful companies that seem to have tenure may be more focused on acquiring smaller companies rather than giving your event what it needs to stand out and be successful. After all, look at the travel company Thomas Cook, which had to liquidate suddenly and leave customers stranded after too many expansions and assuming too much debt without the focus on long-term client satisfaction.
In short: When you’re seriously considering an event professional, do your homework and measure all areas, not just one.
Treat 3: Making Your Decision
Now’s the time to select the company you want to work with. Remember to take everything into consideration, not just the lowest bid. Who do you feel most comfortable working with? Which company do you believe will help your event reach its goals and achieve greater long-term success for your brand and your organization?
Before you do, we’ve got one last treat to offer you: some reasons that Red Velvet Events truly stands out from the crowd and can help make your event a success and a long-term win for your brand:
- We’ve pivoted from simply being an event planner to becoming a full-service solutions-oriented, creative partner. We think well beyond just renting linens and chairs; and focus on what’s going to have impact as well as impress guests.
- We take on the stress of event planning, so you don’t have to! We absolutely love collaborating, generating ideas, and taking events to the next level – and giving our clients credit while we make the magic happen behind the scenes.
- We embrace strategy, logistics, timelines, complicated budgets, and especially ROI. That means less worry for your team while achieving a more effective event for you!
- We’ve handled all of the moving parts that come with creative event planning, and we’re seasoned veterans in keeping everything on track.
- We’re not just capable of earning your trust – we also want to show you why our team is trained and qualified for your event. Making clients happy is what we specialize in!
Treating Yourself to the Right Event Partner
We hope these guidelines have shown you that you should consider Red Velvet Events as your next creative events agency. But more than that, we hope you’ve found them helpful in your bid process, whether or not you decide to utilize our team’s services.
But if you think working with us would be a real treat, check out our online portfolio and contact us for more information. We truly love collaborating with our corporate clients, and we can’t wait to see what kind of creative magic we can work for your brand, whether your event is mobile, one-day, or multiple days.
Happy Halloween, and may all your event planning be spectacular, not spooky!